You’re never going to kill storytelling, because it’s built into the human plan. We come with it.”
Margaret Atwood
Everything, I mean literally everything starts with a story.
Sharing stories is something each of us does naturally every day. In fact, history as such is being built on stories. Stories are being created in our private lives, our profession, our work usually without realising the true value of our stories. A single story can open up new perspectives and challenge dominant narratives. Together, we have the power to re-invent our reality.
Business storytelling know-how is a powerful tool for getting things done.